Fall is on the way, and all of my favorite colors! Sweatshirts, scarves, oranges, reds, pumpkins and football. But most of all the cool weather and fall walks...
A few months ago, my former employer approached me with an idea for a printed piece that would guide visitors through a sequence of three-dimensional art that exists across campus.
With a fair amount of information and photos to fit on the piece and a broad audience, of course, my mind went to a brochure for carrying conveniece and cost consideration. But I really wanted to engage the user in the piece, as well as give them direction.
I decided that only providing a cropped portion of the sculpture they were seeking would allow them a bit of mystery as to what they would see next. The intent was also to allow the viewer to take a closer look at the details of each piece—perhaps if this was not the individuals first viewing of a sculpture, they would have a new perspective. I know, having walked around campus for almost 5 years, I had seen many of these from a distance, but didn't have the time to appreciate them until I was working on this project and took notice of the detail.
It is an oversized brochure (11"x17" flat) , gate folded. We felt a matte cover stock would be best for rigidity and outdoor viewing and kept it a two color job, using the Museum's PMS and black. I'd love to hear thoughts on this project!
Side note: I truly love what I do and I spend many hours thinking about projects and considering every angle—this is what sets a designer apart from a stock website. We both have our place in the world, but if you're looking for this type of care and time spent on your project, please consider a local designer!